3d Signals
We cranked up their marketing.
CLIENT
3d Signals
INDUSTRY
IoT
Manufacturing Automation
Cloud Solutions
CATEGORY
Strategy
Advertising
Event Marketing
Social Media
Brand Awareness
3d Signals leverages AI and machine learning to unlock the power of factory floor data.
They provide manufacturers with valuable insights into their production floors. This
intelligence empowers manufacturers to identify inefficiencies, increase productivity,
discover bottlenecks, and reduce operating costs.
The Challenge
3d Signals' success with existing customers masked a hidden challenge: stagnant new
client acquisition. Their focus on existing personas, while initially effective, threatened to
stall future revenue growth. To address this, we devised a targeted campaign to connect
with their ideal customer profile at a key industry conference in Hamburg.
Solution: Targeted Acquisition Drives High-Potential Leads for 3d Signals
We conducted a laser-focused acquisition campaign to identify and engage high-potential customers for 3d Signals within the industrial manufacturing hub around Frankfurt. Leveraging lookalike audiences and interest-based targeting, we reached decision-makers at ideal client companies who had not previously interacted with 3d Signals' online presence.
Through meticulously crafted LinkedIn campaigns, we targeted users based on specific geographic location and job titles to ensure we were reaching the most relevant decision-makers. Our goal was to maximize qualified leads while staying within a target cost-per-acquisition that factored in customer lifetime value.
Regular reporting provided insights into audience resonance with content and placements, allowing us to refine targeting as the campaign progressed. To maintain momentum, we collaborated with 3d Signals' creative team to repurpose existing assets for optimal performance across new digital placements.
This approach honed in on a precisely targeted audience with tailored messaging, generating a pipeline of highly relevant leads for 3d Signals.
Through meticulously crafted LinkedIn campaigns, we targeted users based on specific geographic location and job titles to ensure we were reaching the most relevant decision-makers. Our goal was to maximize qualified leads while staying within a target cost-per-acquisition that factored in customer lifetime value.
Regular reporting provided insights into audience resonance with content and placements, allowing us to refine targeting as the campaign progressed. To maintain momentum, we collaborated with 3d Signals' creative team to repurpose existing assets for optimal performance across new digital placements.
This approach honed in on a precisely targeted audience with tailored messaging, generating a pipeline of highly relevant leads for 3d Signals.
The Results
The targeted acquisition campaign exceeded customer acquisition targets for 3d
Signals, providing them with a pipeline of high-quality leads. This translated into a remarkable 55% increase in booked demos with the sales team, significantly boosting
their potential for future revenue growth.
Beyond lead generation, the campaign drove impressive website traction throughout the year. We observed a surge in pre-conference traffic, indicating heightened brand awareness and user interest. Website engagement also flourished, with users spending significantly more time on pages, suggesting a genuine connection with the content.
This combined effect – a surge in qualified leads and increased brand engagement – positions 3d Signals for long-term success.
Beyond lead generation, the campaign drove impressive website traction throughout the year. We observed a surge in pre-conference traffic, indicating heightened brand awareness and user interest. Website engagement also flourished, with users spending significantly more time on pages, suggesting a genuine connection with the content.
This combined effect – a surge in qualified leads and increased brand engagement – positions 3d Signals for long-term success.
increase in booked demos
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more engagements
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time spent on website
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