Chandos

Gaining Momentum with Tech Giants

CLIENT

Chandos

INDUSTRY

Private, Public & Government
Education k-12
Industrial
Retail and Hospitality

CATEGORY

Strategy
ABM (Account Based Marketing)
Event Marketing
Social Media
Brand Awareness

Chandos, a leading Canadian real estate developer and general contractor (GC), is known for its innovative and collaborative approach, as well as for being one of the first Canadian companies to adopt the Integrated Project Delivery (IPD) model. Specializing in commercial, institutional, and industrial projects, among others, Chandos stands out. Additionally, as one of only 6,000 Certified B Corporations worldwide, Chandos demonstrates a strong commitment to sustainability and social responsibility.

The objective:

To help Chandos position itself as a leader in constructing projects for tech companies and to gain large tech companies as clients.

The solution:

Via Marketing Company developed a comprehensive marketing strategy that included content demand generation, event marketing, and highly targeted Account-Based Marketing (ABM) campaigns.

What followed was a masterclass in marketing finesse:

Strategies custom-tailored not just to reach out to tech giants but to resonate with them. This campaign was more than ordinary; it was a strategic effort that captivated the most discerning audiences.

The result?

A partnership between Chandos and Via Marketing that didn't just bridge the divide between real estate and tech—it erased it. Following Via Marketing's efforts, Chandos gained several tech giants as clients, including Microsoft and EA Sports. This marked a new era of client acquisition where, together, we not only met our goals but set new benchmarks.