Strategize
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An accomplished Product GTM & Digital Marketing expert with a decade of experience, driven by insatiable curiosity and a belief in the power of continuous improvement. Her expertise spans across strategic product marketing and digital marketing, specializing in B2C, B2B, and B2B2C SaaS companies. With a track record of developing and executing impactful go-to-market strategies, Kristina excels in driving customer acquisition and contributing to significant revenue growth.
Her role as a Senior Commercial Product Marketing Manager at SolarEdge in Herzeliya, Israel, highlights her ability to craft comprehensive go-to-market plans for a variety of products, including solar inverters, commercial batteries, and energy management software. Kristina's efforts have significantly contributed to SolarEdge's distinction as the first Israeli company in the S&P 500 index, by optimizing product design, monitoring, and performance.
Previously, at 3d Signals, Kristina led the GTM strategy for an Energy Efficiency product, showcasing her prowess in turning data into actionable insights for production decisions, targeting EMEA and North America. Her digital marketing acumen shines through her successful campaigns, leveraging her skills in market analysis, SDLC, and creating compelling content that resonates across channels.
Kristina's marketing expertise is complemented by her knack for fostering cross-functional collaboration, seamlessly working with Product, Sales, Design, and Customer Success teams. Her digital marketing strategies, grounded in a comprehensive approach to campaign planning and execution, have consistently delivered measurable results, solidifying her reputation as a dynamic and effective marketing leader.
A master communicator and storyteller, Kristina's ability to craft narratives that engage diverse audiences is matched by her analytical skills, enabling her to make data-driven decisions. Her experience underscores a deep understanding of market dynamics, ensuring that products not only launch successfully but also maintain relevance and competitiveness.
