Insightful
Compelling
Educative
Juliana, an exceptionally gifted and experienced copywriter and content strategist with a focus on Product-Led Growth (PLG), has spent an impressive 15 years at Lululemon, where she made her mark as a Senior Product and Brand Copywriter. Her approach to content creation is insight-driven, seamlessly blending compelling, informative copy with a touch of fun. This distinctive style is evident in her work on hang tags, special packaging, and the Lululemon website, highlighting her capability to captivate and educate consumers through vibrant storytelling and strategic insights.
With a knack for branding and a creative touch, Juliana has named hundreds of lululemon styles, spanning core franchises to high-profile collaborations, alongside coining terms for dozens of the brand's proprietary fabrics and technologies. Her unique background in merchandising, encompassing assortment planning and buying over four years, grants her a distinctive business and tech-savvy edge that elevates her writing and content strategy work. This experience allows her to weave high-level communication strategies through a practical business lens, setting her apart in the field.
Beyond the world of words and strategy, Juliana's passions extend into acting, dancing, hiking in the mountains, and spending quality time with her SPCA-rescue cats, Ebenezer and Emilia. Her multifaceted interests not only reflect her diverse talents but also inspire her creative process, contributing to the innovative and engaging content she produces.
